At Tydra, we’re driven by the belief that every journey—no matter where it begins—has the potential to inspire greatness. Our story started with Never Been Told (NBT), a brand created to honor the quiet strength and resilience of athletes. Though NBT’s time was short, it taught us invaluable lessons about the importance of innovation, connection, and listening to our community.

Tydra represents the next chapter in this journey. With a renewed vision and a commitment to growth, we are building a brand that combines performance, style, and quality in a way that supports athletes of all levels. We may be new, but we’re learning, evolving, and working tirelessly to create gear that empowers you to push boundaries and explore what’s possible.

Our Vision
Tydra is more than a name—it’s a reflection of movement, strength, and progress. Our goal is to design apparel that not only performs but inspires. Whether it’s cycling, triathlons, or everyday adventures, our gear is built to support your journey, no matter where you’re starting from.

Our Foundation
We take the lessons from NBT—its focus on perseverance and its mission to tell untold stories—and infuse them into everything we do at Tydra. While NBT may not have fully taken off, it sparked the passion that drives Tydra today: a passion for creating products that help athletes excel while fostering a community that values progress over perfection.

Our Commitment to You
We know we’re still growing, and we embrace that journey. At Tydra, we’re committed to listening, learning, and continually improving to meet the needs of our customers. Every product we design is rigorously tested and refined to deliver performance and comfort, whether you’re chasing a personal best or just enjoying the ride.

Join Us
As Tydra evolves, we invite you to grow with us. Together, we’ll continue to learn, explore, and push the limits of what’s possible. This is just the beginning, and we’re excited to have you as part of the story.